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← Back to all blogsThe Social 99 · Canada

Is Your Social Media Management in Canada Costing You More Than It Returns?

By The Social 99 Team·October 2026·7 min read·Social Media Management Canada

Nobody we talked to went looking for an agency on purpose. They wanted one less thing sitting on their chest on Sunday night. What a lot of them got was a content calendar that stopped being accurate in week three and an invoice that still arrives on time whether or not the posts do. That is the problem The Social 99 is built around.

The two usual options break in different places. Go with a freelancer and you are relying on one person being free. They are affordable and usually good at the job, though when a bigger client lands in the posting slows down and nobody on their side mentions it.

With an agency the staffing holds up fine. The trouble is that you are the small account in a place built for bigger ones, so you get a junior coordinator, a deck of numbers nobody uses, and captions from someone who has never once stood in your shop on a Saturday.

Which leaves the question most owners answer wrong for about a year. Is an eight-person business really meant to spend its evenings chasing approvals?

The Social 99 provides social media management in Canada, built for startups and small businesses to solve the problem.

Nobody Books You Because the Grid Looks Nice

Content that works for a national brand usually does very little for a business with one address. It is fine. It would suit a chain in Halifax just as well, and gives nobody scrolling past a reason to think you are a five minute walk away. Attention tends to go to things that could not have been shot anywhere but your street. Take a bakery on a slushy Toronto morning in February, filming the queue with the slush in shot. That post is evidence, and evidence of being open this week, in a place the viewer walks through.

Our work sits mostly on Facebook, Instagram, TikTok and LinkedIn, so short form videos carry the bulk of it, with graphics filling the gaps and somebody staying on top of comments and DMs while you are busy. Where customers speak French, the account gets run in French instead of being fed through a translation of something written for an English audience.

Website Updates Should Not Take Three Emails and a Week

Everything you post pushes people towards a website that, for a lot of small businesses, has not been opened in two years. Hours out of date, a service still listed that you dropped in 2023. It stays wrong less out of neglect than out of friction, since changing one line means emailing whoever built the site, waiting, getting quoted for twenty minutes of work, and eventually deciding you can live with it.

We build to kill that loop, so Saturday hours take an owner under a minute and nobody else, while the work that genuinely needs a developer takes a message and a few days. Fewer moving parts, and a handover done properly, so the person running the business is not locked out of their own site. That is most of what the website design and development side amounts to.

Where to Start?

Recognise any of this from the last agency? Then a call is more useful than a proposal. What you sell, where you sell it, and what went wrong last time is enough to start with. Our about us page has more on how the team is put together, and if it reads like a fit, The Social 99 can take it from there.

Questions Owners Ask Us

What does social media management Canada businesses can rely on usually cost?
Mostly it comes down to video, because filming and editing eats the hours. Somebody posting three times a week with a couple of shorts in the mix is a different quote from somebody wanting daily output on three platforms. Rather than publish packages that fit nobody exactly, we price after the first conversation.
Do I have to film things myself?
Some of it, though less than owners brace for. In a business with a shopfront the footage that does well is usually the dull stuff happening anyway, so we tell you what to grab and roughly when, you send it across, and the rest lands on us.
When do I see something?
Saves and reach shift inside a few weeks, since that is really a content question. Enquiries are slower, often two to four months, because most people need to come across you more than once. Faster promises usually refer to a number you cannot bank.
Can I keep my website and only take the social side?
Several clients do exactly this. We raise the website only when it is working against the posts, usually because it breaks on a phone or still advertises something you stopped doing.
Who actually writes the captions?
A person on our side who has been briefed and who talks to you, rather than a template or whoever happens to be free that week. If one reads like it belongs to another business, say so, and the brief changes rather than that single post.
What if I want out?
Everything runs month to month, your accounts were never ours, and you take the files and the logins out with you.

Ready to Grow Your Social Media Without Managing It Yourself?

Get consistent posting, short form video, and monthly support across all the social media platforms that you use without adding another weekly task to your workload. Talk it through with The Social 99 team.

One team for the posting, the video and the site

Tell us what you sell, where you sell it, and what went wrong last time.

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