JS Hair Studio
The problem wasn't the content. It was everything around it.
Jase was already creating plenty of moments that could work on social media. A fresh balayage, a colour transformation, a finished style or a quick clip from the studio could all become useful content. But every post meant more work. She had to film the content, think of a caption, keep up with trends and figure out when everything needed to go live. By the end of the day social media was still waiting for her.
Why did Jase choose The Social 99?
- Jase wanted to keep the personality of JS Hair Studio in its content without having to manage the entire process herself.
- She chose the Premium Social Media Management plan with The Social 99 because she could simply share the videos and clips from the studio while the rest of the content process was handled for her.
- The Social 99 took care of content planning, Reels, graphics, captions, scheduling and social media management.
- The goal wasn't to fill the page with random posts or chase every trend. The content needed to make sense for JS Hair Studio and show the work Jase was actually doing every day.
From raw clips to content that felt like JS Hair Studio
Jase would send over the videos and clips from the studio.
The Social 99 turned those clips into Reels and social content that matched the salon's style and services. Content was planned in advance, graphics were created when needed and posts were scheduled so Jase didn't have to think about Instagram every evening. Within the first few weeks, Jase felt that the content had started to sound like her business. And then something unexpected happened. Clients started coming into the studio and talking about posts she hadn't even seen yet.
The dashboard became one of her favourite parts
For Jase, managing the content wasn't the only improvement.
The Social 99 dashboard gave her one place to see what was planned, what had been posted and what was coming next. She could review content, leave feedback, check revisions and keep track of everything without going through different messages or files.
She could stay involved without having to manage the process herself.
The results
The biggest change was becoming more visible to people in the local area. As JS Hair Studio stayed consistent on social media, engagement increased, the account gained followers and more local clients started finding and booking with the studio.
Jase reported a 40 to 50 percent increase in bookings during the first few weeks, with further growth in the months that followed. For her, the value wasn't only in the numbers. It was having her evenings back.
40% to 50% increase in bookings in the first few weeks
Increased engagement- Steady follower growth
- Stronger local presence in Toronto
- Consistent Reels and social content
- Less time spent managing social media
Jase Martha
Owner, JS Hair Studio
Toronto, Canada
“What changed for me? Honestly, my evenings. I used to do all the posts myself after closing. I'd be standing there at 8pm photographing a balayage, trying to think of a caption, and honestly, I was over it. Now The Social 99 handles everything. They got our tone right by about week two, and the content actually sounds like us. Clients come in talking about posts I haven't even seen yet. That's the strange part. My own Instagram surprises me now, in a good way. The dashboard keeps everything organised, so I always know what's been posted and what's coming next. For $99 a month, it's one of the best decisions I've made for the salon. Consistent content, less stress, and my evenings back. I'd happily recommend The Social 99.”
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