The ones that work say specific things instead. Who you are actually for. Whether you take sole traders or only limited companies. What you charge, or at least a from figure. How quickly somebody gets a reply. Which software you work in, because that genuinely decides it for a lot of people now.
Social Media Management for Accountants
A good client is worth eleven years of fees. You do not need many of them, which is precisely why most practices never get round to marketing, and why the ones who do quietly pull away.
This is the work The Social 99 does for accountants, on plans from $99 a month with nothing locked in.
Why Does Nobody Switch Accountants in June?
Because switching is a hassle and people only face a hassle when something forces them to.
The windows are narrow and predictable. Just after a bad filing season. When a business crosses a VAT threshold or takes on staff. When somebody incorporates. When the accountant retires, raises fees, or misses something expensive.
That means your name has to already be familiar when one of those moments arrives, because nobody researches accountants from scratch at that point. They go with whoever is already in their head. Accountant social media marketing is not about generating enquiries this week. It is about being the obvious call eighteen months from now.
What Do You Post When Everything Is Confidential?
This is the objection every accountant raises and it is a fair one. You cannot post the work. You cannot name clients. You cannot show the numbers.
Fair enough, but none of that is what people want from you anyway. They want to know what the new threshold means. Whether they need to worry about the thing their mate mentioned. What a reasonable fee looks like. Whether they are supposed to be doing something before April.
That is a whole year of content with no confidentiality risk anywhere in it. Content Marketing for Accountants is mostly translation, taking the thing you explain on the phone eleven times a week and writing it down once. We run that side through content marketing services.
Does Anyone Know You Do More Than the Tax Return?
Probably not, and this is where the money is.
Compliance is what clients think they buy. Advisory is what pays properly, and most practices have been building that capability for years without telling anybody. Cash flow forecasting, R&D claims, business valuations, exit planning, the stuff that genuinely changes what a business is worth.
Clients will not ask for what they do not know exists. They assume you do the return because that is what they came for. Accounting firm marketing earns its keep when it quietly widens what people think you are for, and it does that by explaining a problem rather than listing a service.
Who Is the Practice Actually Competing With Now?
Not the firm down the road. The software, and a bloke called Dave.
Small businesses now have a genuine option that costs forty pounds a month and tells them they do not need an accountant. Plenty of them believe it until something goes wrong. Meanwhile at the other end, somebody's brother-in-law does the books for cash.
You will not win either on price, and arguing with the software makes you look defensive. What works is showing the judgement calls. The thing the software got wrong. The relief nobody claimed. The question a bookkeeper would not have known to ask. CPA social media management works best when it demonstrates thinking rather than listing services.
Real work for real businesses, not AI slop.
Every asset below was made by a human designer or video editor on our team. No stock templates, no generic captions.
Are the Solicitors and IFAs Sending Work Your Way?
Most practices get the majority of their good clients from referral, and most do absolutely nothing to keep that network warm.
Who gets asked for a name
4- Solicitors
- IFAs
- Commercial brokers
- Bank managers
Why being visible decides it
They all get asked for a recommendation. They recommend people they have worked with, people they trust, and people whose name has come past recently. That last one is the bit you can actually influence.
A practice that turns up in a professional's feed, writing sensibly about something they also deal with, gets recommended more than one that does not. It works the same way for other local professionals, which our real estate agents page gets into.
Why Does the Firm Two Streets Away Rank First?
Somebody searches accountants near me, or small business accountant plus your town, and a smaller practice is above you. Local SEO for Accountants decides that.
- The Google Business Profile completed properly.
- The services listed in the words clients actually use rather than the ones from your qualification.
- Reviews collected and answered.
Accountants are strangely bad at asking for reviews, which is a shame because a satisfied client will nearly always write one when asked at the right moment, usually just after a return goes in. Some practices handle this in house. Others bring in Accountant SEO Services once the local search results get crowded, and our SEO Services for Accountants and CPA SEO Services sit alongside our SEO services.
Does Your Website Say Anything the Next Firm’s Doesn’t?
Open three accountancy websites in your town. They will say the same things in the same order, usually including the words proactive and partner.
Website Design & Development for Accountants is worth looking at when the site was built around the practice rather than the client, or when nothing on it would stop somebody closing the tab and opening the next one. We handle that side through website design and development.
And Then January Arrives and the Page Dies
Every practice knows this pattern.
Reasonable intentions, then nothing
Reasonable intentions in October, a few decent posts in November, then nothing at all from early January to late February because everybody is buried.
And that is the worst fortnight to vanish
The trouble is that silence lands exactly when the most people are thinking about their accountant. Somebody who has just had a miserable filing season is the most switchable they will ever be, and that is the fortnight you disappear.
That is the entire argument for not doing this yourself. Social Media Marketing for Accountants only compounds if it survives your busiest month, and it never does when it depends on somebody in the practice finding an hour.
Who Signs Anything Off in the
Middle of a Filing Deadline?
Nobody wants an email thread about captions on the twenty-eighth of January.
So the month sits in The Social 99 Dashboard instead, ready whenever you get five minutes. Read what has been written, check nothing strays into advice it should not, send back whatever is wrong, approve the rest. Nothing goes out until somebody here says it can.
The posts and reels are made by human designers and editors. Plans are from $99 a month, no contract, and a 7 day free trial is there.
Sign in to your dashboardMarketing Pricing for Accountants
A two partner practice doing sole traders wants something quite different from a firm building an advisory arm and hiring, so accounting social media marketing has to flex with the practice. You take the parts you need from The Social 99 and change them when things change.
Marketing · Graphics & videos
Basic · Starter
$99/month
Get consistent, professional content, ready to post.
Starter
- 4 custom graphics
- 2 custom videos
- 1 revision per deliverable
- Creative execution
- Content strategy
- Reliable turnaround
- Captions
- Weekly report
- Scheduling
Choose a plan on what the practice actually needs. Social Media Management for Accountants is where most firms begin, and that starts at $99 a month.
How Do You Brief Somebody Who Has Never Read a Set of Accounts?
Start with numbers. Posts per month, reels per month, how often things go out. Then ask the questions that matter in a regulated profession.
The questions worth asking
Who reviews the wording before it goes anywhere.
What happens if a post drifts from general information into something that reads like advice.
Whether they will work to your institute's rules without being chased about it.
Ask what they would write about in the week the Budget lands, because the answer tells you whether they understand your calendar or are working from a generic one. We do the same kind of work for other professional practices, which our architects page covers.
Where Should a Practice Start?
Honestly, with the Google listing and with reviews, because both are free and both are where you are currently losing to smaller firms.
The next thing is a habit rather than a project. Every time you explain something twice in one week, that is a post. You are already producing the content in conversation, it just evaporates afterwards.
Then it is a matter of keeping going through January, which is the part that decides whether any of it works. Social Media Management for Accountants is not difficult. It is just the first thing to go when the deadline is close, and it is worth the money precisely because of that.
Questions practices usually ask
Planning the month, writing the posts, making the graphics and short videos, publishing them, and replying to people. Plans differ quite a lot, so read what is actually included before signing.
Let's TalkReady to Be the Name
Ready to Be the Name
They Already Know?
Nobody goes looking for an accountant with an open mind. They go with whoever comes to mind, and that gets decided long before anybody needs you.With The Social 99 the month is planned around your deadlines, the writing is done for you, and the whole lot comes past you before it goes anywhere.Pick a plan that suits how the practice actually runs.