How far ahead you need the order. Whether you do gluten free or vegan. Rough prices for a celebration cake. Whether you deliver. Whether you are open on a Sunday. If any of that is missing they move on to the bakery that spelled it out.
Social Media Management for Bakeries:
Out of the Oven and Into the Order Book
Most bakeries have the opposite problem to everybody else. You are not short of something to photograph and you are not short of people who like the product. You are short of a way to tell three hundred people that the sourdough is out of the oven at nine, before it has gone at eleven.
That is the whole job, and it is what The Social 99 handles for bakeries, on plans from $99 a month with nothing locked in.
Sold Out by Eleven Is a Marketing Problem
It does not feel like one. It feels like a good day.
But think about who actually walked in. Mostly the same regulars, mostly at the same time, mostly buying the same thing. You sold the lot, so there was no reason to push, and tomorrow you bake the same amount and the same thing happens. The ceiling stays exactly where it is.
Selling out is only good news when it happens at four in the afternoon rather than eleven in the morning. Getting to that point means more people knowing what you make before they leave the house, and that is what bakery social media management is actually for. Not applause. Spreading demand across the day so you can bake more of it.
The Counter and the Order Book
You are running two businesses and they want completely different things from you.
The counter
The counter is impulse. Somebody walks past, sees the window, comes in. Nothing you post at eight in the morning changes that much.
The order book
The order book is the other half, and it is where the money with margin on it sits. Birthday cakes, christening cakes, the Christmas order, the office that wants forty pastries on a Thursday. Those people decide weeks ahead and they decide from a phone. Bakery social media marketing earns its keep here, because somebody has to see your celebration work in October to think of you in December.
Worth saying as well that a lot of cake enquiries still arrive through Facebook rather than anywhere else, particularly from the people ordering for a family thing. That side runs through Facebook management services.
The Photo You Should Be Taking at Six in the Morning
Everything in a bakery photographs best before you open and most bakeries are far too busy at that exact moment to do anything about it.
The racks coming out of the oven. The tray before anybody has taken from it. Steam on a loaf. Flour on a bench with the morning light across it. By half nine the case is picked over and the light has shifted and it is all a bit sad.
So you take the photos in the gap you already have, between the bake finishing and the door opening, and you take more than you need. Bakery Instagram marketing really does come down to that fifteen minutes. Shoot it, send it on, and let somebody else worry about captions.
Christmas Is Decided in October
This is the one most bakeries get wrong and it costs the most.
Your biggest weeks are known years in advance. Christmas, Easter, Mother’s Day, Valentine’s. The orders for those are placed four to six weeks before, which means the posting has to start before you feel ready, usually while you are still busy with the last thing.
A bakery that starts posting Christmas boxes on the first of December has already missed most of the orders. One that started in late October takes them steadily and can actually plan the production. Social Media Marketing for Bakeries is mostly a calendar problem rather than a creative one, and we build that calendar backwards from your busy weeks as part of Social Media Management.
Being Found by Somebody Who Needs a Cake by Saturday
There is a particular kind of search that happens on a Wednesday night. Birthday cake near me. Bakery open Sunday. Gluten free bakery. Somebody with a deadline and not much patience. Local SEO for Bakeries decides whether you appear. The dull list:
- Claim the Google Business Profile.
- Get the hours right including the day you close.
- Put proper photos on it rather than the ones from 2019.
- Answer the reviews.
- Keep your name, address and phone identical everywhere because the directories compare notes.
Plenty of bakeries do that themselves. Others go for Bakery SEO Services once there are four other places in town chasing the same searches. It moves over months rather than weeks and nobody honest will promise you a position.
What a Stranger Needs to Know Before They Order
Somebody who likes the look of your work still has a short list of things to check, and they will not message you to ask.
Website Design & Development for Bakeries is worth looking at when the site has not been touched since the kitchen was refitted, or when the order form is a phone number and a hope. If you also do sit-down trade, our page on cafes covers that half.
The Questions That Arrive by DM Every Single Week
Allergens. Lead times. Whether a number cake comes in that size. How much a two tier is. Whether the box fits in a car boot.
You are answering the same handful of questions forever, one message at a time, usually while your hands are in something. Written properly once, those answers work while you are asleep and they pick up the searches as well. That is Content Marketing for Bakeries, and for a bakery it is less about blogging and more about writing down what you already say twenty times a week.
Real work for real businesses, not AI slop.
Every asset below was made by a human designer or video editor on our team. No stock templates, no generic captions.
Approving the Month
Between Batches
Nothing should appear on your page that you have not seen, but nobody wants a phone call about it either.
In The Social 99 Dashboard the month sits there waiting. Look at the photos, read the captions, send back anything wrong, approve the rest, all in the gap between two bakes. Nothing publishes until you have said so.
The posts and reels are made by human designers and editors. Plans are from $99 a month, no contract on it, and a 7 day free trial is there.
Sign in to your dashboardMarketing Pricing for Bakeries
What you need changes as the bakery changes. A single shop with a morning bake is a different job to a shop plus wholesale plus a wedding cake side. That is why you can pick the Digital Marketing for Bakeries you actually want with The Social 99 and move it around later.
Marketing · Graphics & videos
Basic · Starter
$99/month
Get consistent, professional content, ready to post.
Starter
- 4 custom graphics
- 2 custom videos
- 1 revision per deliverable
- Creative execution
- Content strategy
- Reliable turnaround
- Captions
- Weekly report
- Scheduling
Choose a plan on what the bakery actually needs. You can start with Social Media Management for Bakeries, with plans starting at $99/month.
What to Ask Whoever You Hire
Ask in numbers, because “regular content” means nothing.
What to ask before you sign
How many posts, how many reels, how often.
Ask who is physically making it, since plenty of places take the brief and pass it on.
Ask how you approve things and how quickly a mistake can be pulled.
Ask as well whether they understand lead times, because a bakery that gets its Christmas posts in December has been let down by whoever planned it. Good bakery marketing services work backwards from your calendar. We run the same thing for bakeries abroad through social media management in New Zealand. Be careful with anybody promising you a number of orders.
A Sensible First Month
Fix the Google listing in week one, it is free and it is the quickest thing here. Then get into the habit of shooting for ten minutes before you open, every day, same corner, so the photos build up without anybody having to decide. Then write down the five questions you answer most often and put them somewhere people can find them.
Then keep going. Social Media Management for Bakeries is not clever work. It is just remembering to do it on the days the oven misbehaves and somebody has not turned up.
Frequently Asked Questions
Usually the planning, the posts and short videos, the captions, publishing them, and replying to people. Check what each plan actually covers before signing anything, because they differ a fair bit.
Let's TalkReady to Still Have Stock
Ready to Still Have Stock
at Two O'Clock?
Selling out is not the goal. Selling out later, having baked more, is the goal.With The Social 99 the month is planned around your busy weeks, the captions are written, and everything comes past you before it goes anywhere.Start with a plan that fits how the bakery runs.