Social Media Management for Cosmetics Brands
Your products deserve more than one post on launch day. The Social 99 handles social media for cosmetics and beauty brands, from planning the month to publishing each post, so your team can get back to the next launch.
Social Media That Keeps Up With Your Product Line
New shades. A restock. Something big dropping next month. There's always a lot going on at a cosmetics brand, and the feed is usually the first thing to fall behind.
That's the part we take care of. Our cosmetics social media management builds each month around what you're selling right now. And with cosmetics social media marketing, every post is there for a reason, whether it's showing off a new shade or walking someone through how to apply it.
1. Instagram
This is usually where the swatches, tutorials and Reels live. Our Instagram Management Services handle your feed and stories, which is where most of your beauty Instagram marketing happens.
2. Facebook
Good for launch news, offers and reviews from happy customers. We post on a regular schedule so the people following you there don't miss anything.
3. YouTube
Longer content goes here: full tutorials, product walkthroughs, get-ready-with-me videos. Our YouTube Management Services help you get them published and organized.
4. LinkedIn
Worth it if you sell through retailers, salons or distributors. We use it for brand news, launches and company updates aimed at a business audience.
Real work for real businesses, not AI slop.
Every asset below was made by a human designer or video editor on our team. No stock templates, no generic captions.
Where Cosmetics Brands Often Get Stuck
The Feed Goes Quiet After a Launch
Launch week, everything's buzzing. Three weeks later, nothing. With cosmetics social media management on a monthly calendar, there's always something going out between launches.
People Search for Products, Not Brands
Before buying, a lot of shoppers look up a shade name or an ingredient they've heard about. If your product page isn't showing up, that sale can go to someone else. Our SEO Services for Cosmetics Brands focus on getting your products in front of those searches.
Great Products, but Shoppers Can't Picture Them
Colours never look quite the same on a phone as they do in real life. That's why we build your beauty Instagram marketing around tutorials and real swatches, so people can see how a product looks on skin and how to apply it.
Beyond Social Media: Website, SEO and Content
Social media is just one part of our beauty brand marketing services. The rest is here when you need it, and you can add it at any point.
Website Design & Development for Cosmetics Brands gives you a tidy, easy-to-use site where customers can look through your range and get in touch without hunting around.
Search is where Cosmetics Brand SEO Services come in, helping your site appear when people look you up. Cosmetics SEO Services go a step further and target the product names and ingredients shoppers search for. If you also have a shop or studio, Local SEO for Cosmetics Brands makes it easier for people in your area to find you.
For longer pieces like blog posts, product guides and how-to articles, there’s Content Marketing for Cosmetics Brands.
Other Beauty Businesses We Work With
Cosmetics brands aren’t the only beauty businesses we support. We also work with salons and beauty businesses.
Run a clinic as well? Take a look at what we do for med spas.
Getting Started in Four Steps
- A short onboarding call.
We'll ask about your brand, your range and what you want social media to do for you.
- We plan the month.
Our team builds your posts from your product photos, videos and brand guidelines.
- You take a look.
Everything sits in The Social 99 Dashboard until you approve it, and revisions are included.
- We post it.
Approved content goes out on the platforms you picked, so your cosmetics social media marketing stays on schedule.
Marketing Plans for Cosmetics Brands
Choose the services you need and we'll put a plan together around them. Plans for Social Media Marketing for Cosmetics Brands are month to month, with no long-term contract.
Marketing · Graphics & videos
Basic · Starter
$99/month
Get consistent, professional content, ready to post.
- 4 custom graphics
- 2 custom videos
- 1 revision per deliverable
- Creative execution
- Content strategy
- Reliable turnaround
- Captions
- Weekly report
- Scheduling
Frequently Asked Questions
Most of the day-to-day work behind your social pages. Each month we decide what's worth posting, write the captions and put the graphics together, then schedule everything to go out. Before any of it is published, you get to look it over and approve it.
Let’s Plan Your
Brand’s Social Media
Tell us a bit about your brand and what’s coming up. We’ll suggest the beauty brand marketing services from The Social 99 that make sense for you.