The site has one job, which is to be a better place to book than the app. That means the things the OTA cannot say. Your actual cancellation terms, for a start. The parking situation, genuinely, not the sentence the OTA lets you write. Whether the lift goes to the third floor or stops at the second. And any direct booking perk you offer, said plainly instead of buried three clicks down.
Social Media Management for Hotels
Last month you paid commission on a guest who typed your hotel's name into Google. They already knew who you were. They just could not find a reason to book with you instead of through the app.
That gap is worth more than most hotels realise, and it is where The Social 99 does its work, on plans from $99 a month with nothing locked in.
Why Are You Paying Commission on Guests Who Already Knew Your Name?
Because somewhere between hearing about you and booking, they stopped at a travel site and you gave them no reason to leave it.
Fifteen to twenty percent of that room rate goes out the door every time. On a decent-sized hotel across a year it is a salary. Possibly two.
Nobody is suggesting you drop the OTAs, they fill rooms you would not otherwise fill. But a guest who already knows your name should be arriving on your site, not theirs. Hotel social media management is one of the few levers that moves that number, because it is what people see while they are still deciding where to book rather than whether to come.
What Do People Actually Look At Before They Book a Room?
Not the bits you think, and this is where most hotel pages waste their effort.
They look at the bathroom. They look at what the view from the window really is rather than the one from the roof terrace in the brochure. They look at breakfast. They look at whether the room photos were taken this decade.
What they are doing is checking for the gap between the photography and the reality, because everybody has been burned once. Hotel Instagram marketing works when it closes that gap on purpose. Real rooms, unstaged, including the standard double and not just the suite you always photograph.
Is Your Page Selling the Rooms or the Area?
Most hotels sell the rooms. Guests are buying the trip.
Nobody lies awake wanting a room. They want a weekend somewhere, and the room is the bit that makes it possible. A page full of beds says nothing about why anybody would come to your town in the first place.
The hotels that do well on this post the area as much as the building. Where to eat that is not you. What is a ten minute walk away. What the light is like in October. It is the same instinct that makes a good estate agent sell the street before the house, which our real estate agents page goes into.
Who Is Posting When the Duty Manager Changes Three Times a Year?
This is the real reason hotel accounts die, and it is nobody's fault.
Marketing is not a job at most hotels, it is a thing added to somebody's job. Usually a duty manager, sometimes whoever is best with a phone. They do it well for four months, then they leave or get moved to rotas, and the login goes with them.
So the account runs in bursts. You get three good weeks and then it goes quiet, usually until somebody in a meeting notices it has gone quiet. Staff turnover kills more hospitality social media marketing than bad ideas ever have, and most of the argument for handing it outside is simply that it then survives the next resignation.
Real work for real businesses, not AI slop.
Every asset below was made by a human designer or video editor on our team. No stock templates, no generic captions.
So What Goes Out in February, When Nobody Is Coming?
Occupancy drops, the budget gets cut, posting stops. Then March arrives and nobody has heard from you since Christmas. That is backwards, because the quiet months are when the following summer gets booked. People plan trips when the weather is miserable.
What the shoulder season is for
4- The history of the building.
- Your head chef.
- Why a Tuesday in November is the best value week of the year.
- What the walk looks like in the rain.
Why it earns its keep
The shoulder season is for the things you never have time to say in August.
Content Marketing for Hotels is largely about having something worth reading when you have nothing new to photograph, and we run that through content marketing services.
Why Does the Hotel Down the Road Rank Above You?
Same town, similar rooms, probably similar prices, and they are above you on the map. It is rarely the rooms. Local SEO for Hotels is doing most of that work.
- The Google Business Profile filled out properly.
- The amenities ticked honestly.
- Photos that are not from the opening year.
- Every review answered including the two star one about the car park.
That last one matters more for hotels than almost any other business. Reviews are not a side issue here, they are the product. A hotel that answers all of them reads as a hotel that cares, and that shows up in rankings as well as bookings. Some hotels handle it in house, others bring in Hotel SEO Services once there are eight places competing for the same searches, and ours sit alongside our SEO services.
Does Your Website Do Anything a Booking Engine Does Not?
If the answer is no, you are paying for a brochure.
Speed matters as much as any of that, because a fair bit of this happens on a phone in a station with two bars of signal and no patience. Website Design & Development for Hotels is worth a look when the booking flow runs past three taps, or when your room photos are still loading after the competition's have finished.
And What About the Restaurant, the Spa, the Weddings?
Usually nothing, and that is a lot of revenue sitting quiet. A hotel is three or four businesses in one building.
The restaurant
The restaurant wants local covers from people who will never stay.
The spa
The spa wants day guests.
The function rooms
The function rooms want weddings and conferences booked a year out. Each has a different customer and most hotel accounts only ever talk to one of them.
Social Media Marketing for Hotels has to find room for all of them without the page descending into a jumble, which in practice means each side gets its own slot in the month rather than whoever shouted loudest filling the week. Where the building itself is part of the draw, the design story deserves telling properly, and our architects page goes into that kind of content.
Who Signs This Off When
Nobody Owns Marketing?
Getting things approved is its own problem, often a bigger one than getting them made. No general manager is reading fourteen emails about captions, and anything sat waiting a week for a signature tends not to go out at all.
In The Social 99 Dashboard the month sits in one place. Look at the photos, read the captions, send back anything wrong, approve the rest, in ten minutes between a handover and a supplier call. Nothing publishes until somebody says so.
The posts and reels are made by human designers and editors. Plans are from $99 a month, no contract, and a 7 day free trial is there.
Sign in to your dashboardMarketing Pricing for Hotels
What you need depends on the shape of the property. A twelve room guesthouse is a different job to a hotel with a restaurant, a spa and a wedding diary. That is why you pick what you want with The Social 99 and change it as the season turns.
Marketing · Graphics & videos
Basic · Starter
$99/month
Get consistent, professional content, ready to post.
Starter
- 4 custom graphics
- 2 custom videos
- 1 revision per deliverable
- Creative execution
- Content strategy
- Reliable turnaround
- Captions
- Weekly report
- Scheduling
Choose a plan on what the hotel actually needs. You can start with Social Media Management for Hotels, with plans starting at $99/month.
How Do You Brief Somebody Who Has Never Run a Hotel?
Ask in numbers first. How many posts, how many reels, how often. Then ask the questions that sort hospitality people from general ones.
The questions worth asking
How do they handle a bad review landing mid-campaign.
What happens to the posting schedule when you are full and when you are empty, because those want opposite content.
Who is actually making it, since plenty of hotel marketing services take the brief and pass it straight on.
The one that tells you most is asking what they would post in your quietest month. Anybody who says “offers” has not thought about it.
What Should You Do First?
The Google Business Profile, because it is free and it is still where most of the damage is being done. After that, reshoot the standard rooms rather than the suite, since that is the room most guests are actually buying and the one least likely to have decent photos. Then start answering every review, all of them, including the old ones.
Then it is consistency. Social Media Management for Hotels is not complicated work. It is work that has to survive a change of duty manager, which is a different problem and the one that usually kills it.
Frequently Asked Questions
The planning, the posts and short videos, the captions, publishing them, and replying to people. Worth checking what each plan covers before signing, because they vary.
Let's TalkReady to Stop Renting
Ready to Stop Renting
Your Own Guests Back?
The rooms were never the problem. The commission on people who already knew your name is, and so is the page that has not moved since whoever used to run it left.We plan the month around your occupancy, write the captions, and put the lot in front of you before it goes anywhere.Pick a plan that suits how the property actually runs.