Professional Social Media Management for Real Estate Brokers to Stay Consistent
Stay Active on Social Media Without Taking Time Away From Clients!
The Social 99 helps real estate brokers stay active on social media with professional content. We create posts and short videos that reflect your business and help attract potential clients.
Our social media management for real estate brokers covers content planning, branded graphics, short-form videos, captions and revisions. We handle the content so you can spend more time with clients and closing deals.
Why Brokers Struggle With Social Media?
Monday is site visits. Tuesday is paperwork. Wednesday is a client who changed their budget. By Thursday, you realise your last post was two weeks ago.Buyers and sellers check a broker's profile before they pick up the phone. A quiet, inconsistent page makes them wonder whether you're still active in the market.Most brokers don't need convincing that social media management matters. They need the work taken off their plate.
No time to plan
You do not get enough time to share posts or update your audience.
Only property listings
The social media page only talks about listings. There is no reason for the audience to interact with the brand.
Irregular posting
The posts are irregular. Two or three posts go live one day, and then the feed goes quiet for the next few weeks.
Few enquiries
The posts get views, but they do not lead to calls, bookings or messages.
1. Monthly Content Planning
Before the month starts, we look at your listings and at what the local market is doing: a rate change, a new school zone, a suburb everyone suddenly wants. From that we build a calendar and send it over. No surprises.
2. Branded Posts and Carousels
Listings, market updates and buyer tips all get designed in your colours and fonts. Scroll past one and people think “that’s one of yours,” not “that’s a template.” The same goes for the small stuff, like a quick first-time buyer tip.
3. Short-Form Videos
People want a look inside before they bother driving out. That’s why we make walkthroughs and just-sold clips, and we add short tip videos for Reels, Shorts and Stories too. Sometimes a quick clip on how making an offer works gets more people stopping to watch than a perfect photo ever does.
4. Captions and Hashtags
We write captions in the voice you’d use at an open home, chatty and clear, never like a brochure. Hashtags are chosen for your suburbs and the buyers you’re after, rather than whatever happens to be trending that week.
5. Scheduling
Posts are queued ahead of time and go out on the day they should. Thursday’s post is just done, so you can stop checking. Scheduling comes with selected plans.
6. Revisions and Approvals
You see everything before it goes live. A caption feels off, or the wrong photo got picked? Tell us and we’ll fix it. Once it looks right, you approve it and that’s that.
Who Is This For?
- Independent real estate brokers who handle everything themselves
- Team leaders who want a consistent look across the team's content
- Small and mid-size brokerages building a local brand
- Residential, commercial and investment brokers who need content suited to their audience
- New brokers who are building visibility from scratch
A Week of Content for Real Estate Agents
Here's what a typical week of social media management for real estate agents looks like for an agent who sells residential flats in one city.
- 01
Monday
Short walkthrough video of a 2 BHK, with who it suits
Purpose: Showcase a listing with honest context.
- 02
Wednesday
Carousel: “5 things to check before booking a flat”
Purpose: Build trust with buyers still researching.
- 03
Friday
Poll: “Bigger flat farther out or smaller one near the metro?”
Purpose: Spark conversation and learn preferences.
- 04
Saturday
“Just sold” post with a short client testimonial
Purpose: Show proof and results.
Four posts look light on paper, but each one takes work. Someone has to plan it, script it, shoot or design it, write the caption and get it scheduled. That's our side. Yours is a few minutes in the dashboard to read through, ask for tweaks and approve. The page never goes blank, and you won't find a two-week gap in the feed.
Content That Brokers' Audiences Actually Engage With
Nobody follows a feed that’s just listings, one after another. What works better is a mix, and this is the one we keep coming back to.
Listing spotlights
Every walkthrough comes with a straight answer to “who is this flat for?” A young couple buying their first place will see something very different from a family of four, and an investor is just counting the rent. Saying so out loud saves everyone a wasted site visit.
Buyer education
Most buyers are stuck on the same few things: whether they’ll qualify for the loan, what stamp duty adds up to, what registration costs, and what to check before they book. They look it up late at night, when the office is shut. The broker who explains it simply is usually the one they call next morning.
Seller guidance
Sellers want to know how to price, how to get the home ready and how long it will really take. We also cover what buyers notice first, because it’s often not what the seller expects.
Neighbourhood guides
Schools and the commute are the obvious bits. We also show the less obvious ones: the nearest decent chai stall, the lift that’s always busy, what a normal Tuesday evening feels like once you live there.
Proof and trust
Testimonials, “just sold” posts and short client stories. A happy client in their own words does more for you than any claim you make yourself.
Engagement posts
Polls, “this or that” questions and replies to the DMs you keep getting. Those messages are free content ideas, because if one person asked, others were wondering too.
Real work for real businesses, not AI slop.
Every asset below was made by a human designer or video editor on our team. No stock templates, no generic captions.
How It Works
01Book a callTell us what you do, who your clients usually are, and what you’ve been posting lately, even if the answer is “not much.”
02We plan your contentA few days later you get a monthly calendar built around your business.
03We create everythingPosts, videos and captions in your branding.
04You review and approveRequest changes before anything goes live.
05We publish and refinePosts go out on schedule. After a few weeks we look at which ones people actually reacted to and shift the mix toward those.
Your Content,
All in One Place
The Social 99 gives you a dedicated dashboard to manage your real estate content. Review property graphics and videos. Approve posts or request changes before they go live. Track upcoming deliverables and check your content calendar at any time.
All your files and updates stay in The Social 99's Dashboard. You can see what's ready for review and what's scheduled next. No chasing updates on WhatsApp or searching through emails to find your content.
Sign up nowMore Ways to Support Your Real Estate Business
Your online presence goes beyond social media. The Social 99 helps real estate brokers get found through their website, search results and helpful content, so people who see your posts have somewhere good to land.
Website Design & Development for Real Estate Brokers is where it starts for most people. Our sites load fast and work well on a phone, which matters because a lot of buyers and sellers will find you while they're out and about. One tap and they're calling you.
With Local SEO for Real Estate Brokers, the goal is to show up when someone nearby searches. We work on your Google Business Profile, build pages for the areas you cover, and make good use of your client reviews.
Real Estate Broker SEO Services go further. We tidy up your website so buyers and sellers can actually find you on Google, instead of scrolling past you to your competitors.
Then there's Content Marketing for Real Estate Brokers: guides and market updates that answer what clients keep asking you. We do the writing, so you don't lose an evening to it, and over time those pieces earn you trust.
Digital Marketing for Real Estate Brokers is about making the pieces fit. A buyer might see your reel on Monday, check your website on Tuesday and search your name on Friday. If all three look and sound like the same business, they're far more likely to get in touch.
Our social media services also suit businesses at different stages. If you're a mortgage broker who needs steady content to stay in touch with potential clients, take a look at social media management for mortgage brokers. For real estate brokers, we create branded posts and property videos, plus helpful content that keeps your profile active and professional.
Affordable Social Media Plans for Real Estate Brokers
How much do you want to post each month? Pick your plan based on that. Every plan below shows exactly what's included.
Marketing · Graphics & videos
Basic · Starter
$99/month
Get consistent, professional content, ready to post.
- 4 custom graphics
- 2 custom videos
- 1 revision per deliverable
- Creative execution
- Content strategy
- Reliable turnaround
- Captions
- Weekly report
- Scheduling
Keep Your Real Estate Brokerage Active and Consistent Online
Managing clients, property listings and daily operations leaves little time for social media.
The Social 99 takes care of your content planning, graphics and videos so your business stays active while you focus on clients.
With flexible monthly plans and content you can review before it goes live, staying consistent on social media becomes much easier.
Frequently Asked Questions
Social media management is ongoing support with consistent content to engage and attract an audience. We create content around your services and business. That means posts, videos and captions, so your brokerage stays visible without you doing the work yourself.
Ready to Take Social Media Off Your To-Do List
with The Social 99?
If planning posts, writing captions and keeping your pages active has become difficult alongside clients and closings, The Social 99 can help you stay consistent with professional content and reliable support.